Over 85K User Generated Videos that their customers love to post and promote the E.P.L.P. brand. More than 40K Emails captured that management uses to re-engage with their past guests with email and social campaigns. Since July 2017.
E.P.L.P Rooftop is one of the most exclusive rooftop lounges in America. They have been using Hotpoint Media for their data capture needs since July 2017. They have collected over 85 thousand emails and counting from just 1 of our booths! Their social media brand awareness has been amazing and they keep seeing more and more demand for their restaurant, rooftop theater, and rooftop bar in an industry that has a life span or under 2 years. Keep killing it E.P. L.P.!
Over 140K User Generated Videos that their customers love to post and promote the STK Locations. More than 70K Emails captured that management uses to re-engage with their past guests with email and social campaigns. Since July 2018.
STK Steak House artfully blends two concepts into one—the modern steakhouse and a chic lounge. Using our system, STK has captured over 140K videos from almost all of their locations nation wide and actively market to the more than 70K unique email addresses that we have collected for them since July 2018. These emails are used to re-engage their past customers to help keep the restaurants extremely busy every night. With the blend of their aesthetic and our marketing, social media brand awareness, and data capture methods they have taken over a substantial amount of market share and are growing every day!
Case Study: Tao Group - Bars, Clubs, Resturants (Multiple Locations)
Over 400K User Generated Videos that their customers love to post and promote their Tao Group Properties and Events.
More than 250K Emails captured that management and specific Markering Directors for each location use to re-engage with their past guests with email and social campaigns.
Since May 2016.
Hotpoint increases our brand impressions by 1.5 million and our database by 195% annually. They’re a valuable tool for our marketing efforts and we look forward to continuing our partnership for years to come!
Graduated the University of California Davis with a degree in Communication Marketing
5 Years Experience creating custom activations to support brands
in data capture and brand awareness using UGC. Microsoft Certified Systems Engineer (MCSE 2000).
20+ Years of Experience working with solution technologies.
Question & Answer
Will collecting data actually increase my revenue?
Simply put, YES, It most definitely will. According to the Dallas Museum of Art, “Email has an average ROI of $42.10 per $1.11 spent.” Also, according to the huffington post, “For the last several years, email marketing has been one of the most tried-and-true methods for cultivating new relationships with customers and strengthening existing ones. The flexibility of emails allows for a broad range of benefits to both consumer and business, including the timely dissemination of deals, news and other information, as well as the ability to track open rates and other vital metrics.” P.S, we can also collect other data as well.
What does Hotpoint media do for me?
To put it in simple terms, we will collect data, create and maintain a consistent flow of branded user generated content from your venue, provide in-venue interactive digital signage, segment the data for you, and help you generate more revenue and return customers. We can also run surveys, create special interactive graphics, run giveaways, and much more!
What about special events? How can I make the most of that event using your unit?
Great question! There are numerous ways to take advantage of our products for your events. We are able to switch out video overlay graphics remotely at any time to fit any event or venue buy-out you may have. In fact, most of our clients like to include our units in their event deck and charge for rebranding the booth to their brand for their event. You can also promote the event via the email that is received when the client sends themselves a video from the unit to promote upcoming events, promotions, and more. Another great way is to use the emails collected to reach out to customers that enjoyed similar events at your venue before. For example, if your club had a DJ such as Tiesto play last week, and this week you have Martin Garrix playing, you could retarget customers from the Tiesto show using the collected data and get them to come in for Martin Garrix. Our sales specialists would love to explain more about this on your demo call!
Why should you choose Hotpoint Media over another competitor?
There are 2 ways to go about reaching any goal. You can try and cut corners and try to save some money, but you will ultimately end up in the same position you were before, if you are lucky. Or, you can invest in something that actually works and will get you to the goal. We have a proven track record for over 5 years of working with some of the largest and most reputable brands, with great results! Brands such as Live Nation, Insomniac, STK, Tao Group, Hakkasan Group, Wework, SBE, and much more! Why cut corners when you can be propelled straight to the top?
I want to install this tool in my venue, but space is tight. What can I do?
Our products are extremely versatile and our staff is immensely knowledgeable when it comes to efficient use of space. Our units can be installed on the wall, mounted on a stand, hung from a ceiling, and pretty much everything in between. We have even made a unit fit inside of a cooking pan before so we have seen it all!
I already collect emails from our POS/RES system, why do I need this?
Collecting emails is a pain for most venue owners. You might collect 3 to 15 emails in a given day with a normal Point Of Sale system, and you might need to offer some type of incentive to even get them to input their information. Additionally, once you get the data, you will find that a solid portion of that data is wrong, faked, or insufficient. Our venues collect an average of 40 to 100 unique and verified emails per day. You will not have to offer an incentive if you do not want to, and it is fully automated. We can even feed the data right to your mailchimp account, which will make the process even easier. Not to mention, in addition to collecting more data, you also gain social media awareness video branded user generated content that your users will post, get in venue digital signage that can be used to promote anything that is going on in your venue at the time, and your data will be organized via our extremely powerful online dashboard.